89% of the population listen to the radio

Good news for radio this week (Feb 2022) and its reported in the latest RAJAR results that radio has an 89% reach of the population.

The results show that 49.5 million adults listen to live radio for 20.3 hours per week on average.

There was an increase to 48% (from 47.1% Q3 2021) for commercial radio with the BBC slipping from 50.9% to 49.9%

A slight reduction for those listening on DAB as tis dropped from 43% to 42.5%, also dropping was the use of smart speakers who fell from 18.1% share to 16.9% Digital TV listening is up from 4.7% to 5.1% based on last quarter. Surprisingly AM/FM has increased from 34.2% to 35.6%

Smart speaker users claim 51% of people listen weekly, with only 21% reporting to listen everyday.

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